The Short Version
Marcus Webb had been wrenching on bikes in his garage for fifteen years when he decided Portland deserved a shop that was honest about what things cost, realistic about turnaround times, and staffed by people who actually rode. He signed a lease on a 1,200 square foot space on Division Street with three bikes on consignment, a Park Tools workstand, and a strong opinion about cable tension.
The longer version involves a lot of cold coffee, a landlord who didn't believe a bike shop could survive a Portland winter, and a regulars list that grew faster than anyone expected. Within 18 months we expanded into the space next door. We've been there ever since.
"A well-tuned bike is one of those rare things where you feel the care that went into it the moment you ride away. That's what we're after every time."
Marcus Webb, Founder
Today we've got three mechanics, a proper fitting studio, a retail floor stocked with the brands we believe in, and a community ride that leaves from out front every Saturday morning at 8am sharp.
See What We Do